Renata Lerch will tell you how to understand the concept of Total Addressable Market, how to create your Ideal Customer Profile, while increasing B2B leads through the Marketing Funnel. This MiniCourse is targeted at C-suite, marketing, sales, partnership & membership heads of associations.

  • 1

    Full Course

    • Increasing B2B Penetration through Optimized Marketing Programs

  • 2

    Looking for tailored assistance on this topic?

    • Bring Renata's expertise into your association

Watch Intro Video

Watch a preview of Renata's MiniCourse!


Global Marketing & Innovations Strategist

Renata Lerch

Renata Lerch is a hands-on leader with international experience in Fortune 500, consulting, not-for-profit associations and advertising agencies. She has managed marketing, market development and customer engagement teams for over 20 years, delivering successful programs in the Americas, Europe, Asia and Australia. She is the founder of Integrated Niche, a global and Agile Marketing think tank.

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